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With social media outsourcing increasing 128% over the past two years, I think now is a good time to discuss some of the risks that come with outsourcing your social media marketing. This isn’t a post to dissuade you from doing so. On the contrary, I think that for many companies outsourcing social media just makes the most sense and will get the best results. But clearly, there are risks. Knowing these risks is important.
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One of the most difficult things for many who are new to the SEO field to wrap their heads around is the wide variety of skills and knowledge necessary to be truly effective. For those not coming from a programming background (and even some that are), programming and technical issues can often pose a real problem. While I’ve seen bits and pieces of this information scattered all over, I haven’t seen them compiled in one handy checklist. No doubt, someone is currently adding #18 and #19! Follow these simple guidelines and you’ll be half way there! Well, part of the way at least…
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In many ways, your logo is the face of your company. It’s the image your customers will associate with your brand, so it’s important to make sure that you get it right.
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There is a high demand market research today. Many companies find that economical and practical to do surveys online instead of sending people into the field. This paved the way for the growing demand for online paid surveys. You may be flooded with a large number of web sites when you type in the keywords “online paid surveys” in your favorite search engine. However, the big question is not whether these sites offer paid surveys honest and a good salary. To find out which websites are the best paid surveys, you can search reviews of good websites. There are actually paid surveys directory is a convenient way to read the comments on websites.
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- Remove all other META tags (author, date, etc.), except “description” and “keywords” unless you’re sure they are absolutely necessary.
- Avoid using the same Title Tag throughout your site. Try using a unique Title Tag for each web page and use keyword Phrases that holds theme relevance to that page.
- Most major engines cannot read frames. If you must use frames, include important body text within a <no frames> tag.
- Avoid completely Flash designs. A majority of major engines will not index flash sites. Editors may be critical of heavy or slow loading flash.
- Avoid JavaScript links. Spiders cannot crawl links in Java Script.
- Never use keywords that do not apply to your site’s content.
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Traffic is the core element of a successful website. Search Engines have become the primary way of bringing traffic to an online venture. Targeted traffic can convert into potential business and revenue for any website owner.
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Link popularity is the total number of Websites that link to your site. Good link popularity can dramatically increase your Website traffic. Well-placed links are an excellent source of consistent and targeted traffic. And due to recent developments, they can even generate additional search engine traffic to your site.
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It’s been a few weeks since I first wrote about Google Adsense banning my account and graciously taking the money that I was earning in my account. It wasn’t much, but money is money and it’s always nice to have…. however that isn’t the topic for this post. Instead we will discuss how getting banned from Google Adsense can be a good thing. Read the rest of this entry »
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META Tags are HTML tags which provide information that describes the content of the Web page. META tags are hidden in a document’s source; they are inserted into the “head” area of your Web pages. Search engines have recognized that Website owners and administrators can use this resource to control their positioning and descriptions in search engine results.
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